Here are my key points from Paul Boag’s presentation The Ideal Way To Do The M-Web.
This was the talk I was most looking forward to and I wasn’t disappointed.
Paul started by saying that people should stop obsessing over native apps. Apps have become the next “must have”, without stopping to think why.
- Mobile devices have limited screen sizes and storage space.
- Many people buy / get an app but don’t use / keep it; “use and lose”.
- Many apps are downloaded for a 1 time purchase or action.
- Creating apps is expensive and time consuming:
- App for each platform / device
- What about future devices?
- Apps are the right choice:
- Where there is a clearly defined task, such as Skype.
- Where the app will be used daily or weekly.
- Where it needs to use the native features of the device, such as the camera or location.
- Mobile sites have traditionally had a bad reputation
- ugly and cheap – no attention spent on them
- Multiple URLs leading to m.domain.com or domain.com/mobile, and URLS don’t resolve.
- Hard to use.
- Limited features – users can’t do what they want to do.
- Too many assumptions about what users want.
- HTML5 and CSS3 making websites much better.
- Browsers can make use of native features.
- Use Responsive Web Design!
When Paul explained Responsive Web Design, and showed examples, and how it worked, I could see people were literally having their minds blown!
As an advocate rather than practitioner of RWD, I was pleased to have my thoughts and opinions consolidated by Paul.
I imagine that many people will be changing their mobile strategy now. And that is a good thing!
PS, unlike Paul himself, I will mention that he creates an extremely useful podcast that is well worth listening to, whether you’ re a web designer or developer, or someone who runs a website.