Posts filed under “Mobile”

Car Insurance Forms

It’s that time of year when I need to renew or change my car insurance.  What normally happens is that , after getting my renewal quote letter, I get onto one of the price comparison sites (usually confused.com), see that my renewal quote is actually cheaper than the lowest price on Confused, and let my […]

Jakob Nielsen Is Wrong

World-renowned usability expert Jakob Nielsen, in a recent post, suggested that a separate website with lesser features and reduced content is the right way to approach mobile websites. He says that mobile sites should: cut features, to eliminate things that are not core to the mobile use case; cut content, to reduce word count and defer […]

Your Current Mobile Website Thinking Is Wrong

Based on my experience at the Internet Retailing Expo yesterday, it looks as though many companies, and “internet companies” are thinking that their mobile and desktop sites should be different.  However, hopefully Paul Boag‘s talk The Ideal Way To Do The M-Web will have changed their minds. There was lots of talk about what users […]

Internet Retailing Expo 2012

I just wanted to write some of my thoughts down from  Internet Retailing Expo 2012, and  to post the key points I took away from from the sessions I attended.  I was only there on the second day, so my opinions and experiences may not be true for both days. I am particularly keen on […]

Mobile Glues Together Multi Channel Retailing

Here are my key points from Fraser Davidson Javelin Group and Vic Watson Mothercare – Mobile Glues Together Multi Channel Retailing. There will be more people accessing the web via mobile than desktop by 2013/14. Know your customers – different demographics. Use Analytics, product search results etc, and establish priorities 3 ways to do mobile: Platform […]

Getting The Mobile Experience Right

Here are my key points from Lee Duddell What Users Do and David Howdale Howdale Associates Getting The Mobile Experience Right Mobile UX is complex, with new and unknown journeys, and devices with multichannels and different contexts. Focus on users’ expectations. Why would you buy a fridge whilst on the bus? Mobile offers more opportunities. […]

The Ideal Way To Do The M-Web

Here are my key points from Paul Boag’s presentation The Ideal Way To Do The M-Web. This was the talk I was most looking forward to and I wasn’t disappointed. Paul started by saying that people should stop obsessing over native apps.  Apps have become the next “must have”, without stopping to think why. Mobile devices […]