I’ve recently started a new role as an ecommerce manager for a small company just outside the centre of Liverpool. This is an exciting role, and shows that the company value their online presence, as well as want to make it easy for customers to find what they are looking for.
My duties include everything from running Adwords accounts, to on and offsite SEO, spec’ing websites and writing content. And a myriad of other things too!
This is a real hands on role and means that there is never a dull minute, and everything I do or don’t do, and decision I make really does have an impact. As this is a small company, there is no red tape, so I can get on with doing what needs doing quickly and efficiently.
As my previous role was at a large web design and SEO agency, with clients who were not always fully aware of what SEO involved, or the benefits, or why certain aspects of their website needed to be different, this is a refreshing change. There’s always something to be getting one with, and I’m glad that my skills and experience, as well as my areas of interest are being put to good use. I’m constantly being challenged and tested, either by customers, colleagues or the ridiculously unintuitive ecommerce platforms we’re currently using.
I’m increasingly moving away from my SEO-first thinking, in order to create better content and better experiences for our website visitors, so that they are encouraged to buy from us, and so that our websites give the right sort of impression of our company.
Currently, I’m looking to dramatically improve my HTML and CSS skills, (they’re pretty much non-existent at the moment), and am using Twitter, books, and the Treehouse course to learn more.